7 Aug 2020 Product
1. The offer
Pitch needs to br braoder - to gain more market share - broader messaging ... "BBB" - "co-op owned infrastructure" etc - needs to change to ...
"quality / good uer experience / the service offer help / training / access to tech support"
people want SIMPLE and CUSTOMISATION... and a fully integrated system ala Google suite... plus sales materials to use internally - what's the benefits / purpose of using co-op/BBB ... single page - values / tech ... Google can't provide a person to speak to you... Meet.cooop can...
2. Marketing Strategy
Target Market and what they are looking for.
Individual accounts are ok...
Attracting Orgs - higher value customers - we need a tech roadmap to be able to deploy custom servers FAST and cost effectively.
Agree a broad strategy ? to focus on trying to attract Orgs that want custom servers...
** Need time line from Collocall for being able to deploy
3. What's the marketing pitch?
Demo video? Live demo/tour? Features and benefits page.
Change demo / to a video tour oand / or offer of a live tour so people can experience the real thing
** Make video tour - Oli + Graham + Mel
** Page on website - features / benefits
** Page of Operational Members
** Blog set up - Ben
Oli - brand survey - ask for input in forum - then Product group to distill and then develop brand / colours / word mark ...
Mel - people think of "meat"... wiki mentions this may be a problem in the future...
include Q about name in brand survey.
why € on web site andf then £ on OC? just because of OC fiscal host...
** Switch prices into £ on web for consitency
6. log for feature requests/user feedback
where to host this? Forum thread with up votes for priorities? / Form on website? link from website to forum
7. location for docs
location for user manual / handbook .... built from FAQs and new users asking via email / Forum.
- yasu: on customization of UI https://communitybridge.com/bbb-room/jwcu/